Summary.
Clover S.A. is the leading branded food and beverages manufacturer in sub-saharan Africa and provides nutrition to consumers.
AMOK was briefed to conceptualise and design an engaging internal campaign. The campaign aimed to create awareness and educate the factory staff about the optimal factory conditions for preserving dairy-based manufactured goods when it comes to handling milk and milk products.
Bac was born and consisted of a series of nasty germs that would get up to all kinds of mischief with the aim to make the milk go off.
Fun, educational, and highly visual posters were strategically placed around all national factories driving consistent messaging about the danger of germs when it comes to the preservation of milk and milk products. This quirky and delightful series of bac-critters and their milk adventures was engaging and educational while ensuring that Clover met their food safety objectives.
To further drive staff engagement and get everyone involved in the campaign, we developed an internal competition requesting staff to NAME A BAC and stand a chance to win!
PROJECT DETAILS
CLIENT
Clover S.A
CATEGORY
Design & Content Creation