Summary.
Wits Plus reached out to AMOK Digital to develop and execute a social media campaign promoting their CGISA and short courses. The objective was to drive awareness and generate leads while aligning with the institution’s new CI elements. The campaign was set to run for one month , with a total budget of R45,000 – including paid media and service fees.
We launched targeted in-app campaigns on Facebook and LinkedIn with the below budgets:
CGISA
4x Facebook campaigns that included Corporate Governance & Administration (NQF 5, 6, 7) and Board Subjects (NQF 8)
- Budget: R6,000
- Campaign Period: One month
Short Courses
5x lead gen campaigns on Facebook & LinkedIn. Subjects included Marketing & Human Resources, Law & Investment, Learning & Development, Management & Logistics, Operations & Project Management and Financial Management for Business.
- Budget: R9,000
- Campaign Period: One month
Results
Due to overwhelming response, the campaign was paused mid-run as the Wits team was unable to process all incoming leads.
- Total Spend: R4,228.53
- Reach: 87,507
- Impressions: 144,385
- Web Traffic: 2,003
- Engagement: 2,220
- Leads Generated: 839
The campaign successfully generated high engagement and strong lead numbers within budget.
PROJECT DETAILS
CLIENT
Wits Plus
CATEGORY
Design & Content Creation, Social Media Marketing, Social Paid Marketing